Shared Data Contracts Coming Soon. Is 4G too Expensive?

According to UK customer surveys, 4G is still too expensive for them. Although the new tariffs from network releasing 4G this summer have not been revealed yet, consumers believe that their coming bills will be much more costly, if companies follow the pricing strategy that EE has taken, who are the first network to offer 4G.

To make up for these hiked prices EE has issued an update on the data contracts matter: customers will be able to sign up for data contracts that can accommodate multiple devices. The data allowance will be split between Smartphone’s in 4G and other tablets or mobile broadband devices you own.

Despite the 4G super-speedy mobile Internet hype, customers are saying that the service is too expensive. The study shows that 40% of consumers hold this opinion, fearing the soaring bills. Only 16% of Smartphone users expect to be really pleased with 4G services. People will be more likely to sign up for a 4G contract if this will allow them to use it with multiple devices, for example use their Android or iOS tablet without having to take out a separate contract for this one.

Since October, the next generation network has gathered half a million customers. EE has enabled super-fast downloads on mobile phones, but with peak 4G speeds the monthly allowance of 500MB would be reached in just a little more than 3 minutes. With the lowest speeds, it would take around 8 minutes. Thus it comes natural for customers to worry about their coming bills when having switched to 4G.

Competition is certain, as O2 and Vodafone are also getting into the 4g scene offering shared data contracts. The 4G Vodafone network is scheduled to go live at the end of the summer. The EE offering will become available ahead of its rival’s and thus can gain a great deal of the customers to be.